Since 1995
Simple Marketing That Actually Works
Real advice. No B.S. Just results.
No-nonsense marketing that gets customers — built on 40 years of real-world experience growing real businesses.
By Angelo Segretto III
The Problem
Most marketing today is a waste of time.
Not because business owners aren’t working hard — every small business owner Angelo has met works hard. The problem is being focused on activity instead of results: more platforms, more posts, more spending, without a system behind any of it.
What gets sold to you
Funnels, algorithms, and tactics built for companies with marketing departments and ad budgets you don’t have — and don’t need.
What actually works
Three things, done consistently: know who you’re talking to, make your offer clear, and show up in front of the right people, over and over.
35%
Growth in one month
REAL EXAMPLE – FROM THE BOOK
The Free Egg Roll sign
A local Chinese restaurant owner kept telling Angelo business was slow. Angelo made him one sign: “Free Egg Rolls — No Purchase Necessary. Best Chinese Food in Town.” Skeptical, the owner put it up anyway. Three weeks later, business was up 35% — because the right message reached the right people at the right time.
THE FRAMEWORK
Every chapter comes back to three questions.
Not a funnel. Not a formula with fifteen steps. Three questions, answered honestly and applied consistently.
Who are you actually talking to?
Marketing that tries to reach “anyone who needs it” reaches no one. The book walks through how to picture one real customer — specifically enough that your message stops sounding generic and starts sounding like it was written for them.
What are you actually offering them?
Not your full service list — the one result your customer already wants. This section is about saying it plainly enough that it answers the only question that matters: why should I care?
How do you show up, consistently?
Two or three dependable channels, shown up to again and again, build the familiarity that turns into trust — and trust is what makes the phone ring. Most businesses quit right before that threshold.
INSIDE THE BOOK
Seven chapters. No filler.
WHAT PEOPLE ARE SAYING
Forty years of client and industry relationships, on the record.
“I have been doing this for over thirty years, and I still learned from it. It’s grounded in real experience — not trends, not buzzwords.”
GARY SCOTT THOMAS — KRTY FM
“He knows what actually works when it’s your name on the door.”
GARY SCOTT THOMAS — KRTY FM
“Angelo grew Mike Counsil Plumbing from a small handful of vehicles to the largest fleet in the Bay Area with an industry-leading brand.”
LINDA TANTILLO — KBAY RADIO
ABOUT THE AUTHOR
Written by someone who’s done it, not studied it.
Angelo Segretto III
40 YEARS IN BUSINESS & MARKETING
Born in Chicago and raised in California, Angelo built his career the hard way — owning four delicatessens, a signage company, and a consulting business, with time at the U.S. Postal Service along the way. He later spent more than 20 years as Marketing Manager for Mike Counsil Plumbing, growing it from a handful of trucks into the largest fleet in the Bay Area. Simple Marketing That Actually Works distills every lesson from those decades into a system any small or mid-sized business can put to work. He is the proud father of seven, and continues to work alongside his son, Angelo Segretto IV.
FREE FOR READERS
Get a free 30-minute marketing evaluation.
- Your current marketing, reviewed honestly
- What may be holding your business back
- Simple ways to attract more customers
- Ideas to improve visibility, branding, and growth
Angelo Segretto III
info@gochoice.net
(408)836-1267